About Us
Building the future of digital commerce
Seller is where independent creators turn their knowledge, designs, and software into sustainable businesses — and where buyers find the tools they need to do their best work.
Our mission
Three principles that guide everything we build.
Quality First
Every product is reviewed before listing. We maintain strict standards so buyers can purchase with confidence.
Creator Focused
Creators keep the lion's share of revenue. Our tools, analytics, and support are built around their success.
Global Reach
From Jakarta to Berlin, creators sell to buyers in 180+ countries with localised payments and instant delivery.
50K+
Products
10K+
Creators
180+
Countries
99.9%
Uptime
Meet the team
A small, fully remote crew spread across four continents.
Alex Kim
Co-founder & CEO
Previously led product at Gumroad. Passionate about empowering independent creators.
Sara Müller
Co-founder & CTO
Ex-Stripe engineer. Obsessed with developer experience and payment infrastructure.
James Liu
Head of Design
Designed products used by millions at Figma and Linear. Believes great UX is invisible.
Priya Nair
Head of Creator Success
Former creator herself — sold 3 successful courses before joining the Seller team.
What we believe in
Innovation
We ship fast and iterate faster. Every week brings new features that make buying and selling easier.
Trust
Transparent pricing, honest communication, and a money-back guarantee that we actually honour.
Community
Sellers and buyers form a community. We invest in forums, creator spotlights, and live events.
Excellence
From codebase to customer support, we hold ourselves to the same high bar we set for creators.