Marketing Playbook

# Marketing Playbook **Stop burning budget on ads that don't convert.** The Marketing Playbook is a practical, data-driven guide for indie makers and early-stage startups. ## What you'll learn ### Content & SEO - Keyword research process that finds untapped opportunities - Content briefs that rank - Link building for small sites ### Paid Acquisition - Google Ads for technical products - Meta ads for consumer apps - Reddit and Twitter ads for developers ### Product-Led Growth - Building viral loops into your product - Email onboarding sequences that activate users - Referral programs that actually work ### Analytics - Setting up proper attribution - Cohort analysis in spreadsheets - Identifying your best acquisition channels Includes 15 templates, 3 case studies, and a 90-day marketing calendar.